Synergy Informatics Knowledge Centre Blog

Prices for SEO (Search Engine Optimization) is costly & its process is never ending.

Here are few of the simple yet effective basic SEO tips, you can keep in mind while planning & designing your website.

Your website should have following…

1. Your website needs to focus on a specific niche.
2. You need to do keyword research and although Google no longer gives weight to Meta keywords some of the other major search engines still do.
3. Your website should have the main keyword used throughout and each page should be written around 5-10 keywords that are tightly focused on that particular page’s topic.
4. Content is still King. Well written, focused content is crucial, and it will drive search engine traffic to you website, free of cost.
   
5. Meta titles need to include your keywords.
6. Organization of content should include headings and subtitles to make it easy for readers to scan the pages. Be sure to include your keywords in these headings as well.
7. Most people on the web are looking for information. If you don’t give them anything of value or entertain them, they will be gone, probably for good.
8. Use keywords in links wherever possible.
9. Include a call to action and, if possible, provide a Free tríal. You have to build trust before you can make a sale.
10. Check your website in various browsers (FireFox, Internet Explorer, etc.) to make sure it displays equally well in all.
11. Your personality is what attracts people to you so why would you create a generic website with all of the excitement of a flat glass of pop. Keep the content fresh so it has Fizz!
12. Most importantly, have realistic expectations of what you want to achieve with your website. With all the hype about overnight successes on the internet it’s difficult to put your results into perspective. If you expect instant success and it isn’t happening, it’s easy to become demoralized and quit before you reach your goal.

May 1st, 2009 | Tags: Search Engine Optimization, seo, web design | Category: Optimization Techniques, Search Engine Optimization, Web Design | Leave a comment

Some business advice changes all the time, but there’s also some advice that’s relevant and useful no matter what year it is, or what business you’re in.

I have found a wonderful article which I want to share with you guys….

http://freelancefolder.com/7-pieces-of-timeless-business-wisdom/

January 2nd, 2009 | Tags: business tips | Category: Good to Know | Leave a comment

Best Wishes for Diwali

May the festival of lights be the harbinger of joy & prosperity.

As the holy occasion of Diwali is here and the atmosphere is filled with the spirit of mirth and love, here’s hoping this festival of light brings your way, bright sparkles of contentment, that stay with you through the days ahead.

Best Wishes on Diwali and New Year.

Synergy Informatics Family!!

A young professional & innovative Integrated Web Design, Development & Hosting Company from Surat, Gujarat. We also provide consulting in the areas of ERP, CRM Implementation, Business Applications that makes sense for businesses as well as business consulting.

October 29th, 2008 | Category: General | Leave a comment

By failing to properly plan their e-commerce strategies, the UK’s retailers may be losing out on a total of more than £2.3 billion in online revenue each year, according to a report produced by Verdict Consulting for Webloyalty.

Report finds that too many online retailers allowing visitors litterally to slip through their nets. The report tries to assess the strategies for winning shoppers in the intensely competitive online market. It basically examines six key stages of building online relationships, including how to attract customers, how to sell and how to increase their loyalty.

According to the report from Verdict, affiliate marketing, eShots, downloadable widgets, cash-back promotions and viral marketing are all on the rise. Moreover, the consumers are now more likely to find retail sites via search engines & word-of-mouth recommendation.

To read more on this report, please consider visiting this link.

http://www.thewisemarketer.com/news/read.asp?lc=m88071qx2765zk

October 23rd, 2008 | Tags: news | Category: Industry News | Comments (2)

People uses different words when they search online looking using search engine. The search might be pertaining to some product, service, company or may be just about finding information. These search terms / words are called keywords.

One of the most important aspect of search engine optimization or online marketing is to find relevant keywords for our site, that are high traffic, so your site can attract visitors from search results. Optimizing site content for specific keywords is the first thing we do while writing content copy for client site.

Keyword Research tools can help you discover these keywords that people are currently searching for that are related to your product or service. Here are few of the best keyword research tools that you can use to find relevant keywords for your site.

1. Google Keyword Tool, Helps you find the relevant keywords based on few basic keyword or site content provided by you. It also shows Advertiser Competition, and average approximate search volume for that particular keyword, so you can see what people are searching as well as where people are spending for PPC Advts.
2. Keyword Density Checker, Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. It is important for your main keywords to have the correct keyword density to rank well in Search Engines
3. Google Suggest: as you type in a keyword, Google  offers suggestions and shows the number of results. A quick & easy tool to find the competition over your selected keywords.

You can use this tools to find the best suitable set of keywords for your site. Then what you need to do is to optimize your site content & structure to accomodate these keywords so that your site rank high when someone search for these keywords.

October 23rd, 2008 | Tags: keywords, Search Engine Optimization, seo, web design | Category: Optimization Techniques, Search Engine Optimization, Web Design | Leave a comment

Choosing the right domain is the one of the most important decision one has to take while he decides to go online with his personal or business website.

Here are few quick tips which will help you to decide right domain name.

• Choose the right suffix, like .com, .co.in, .org or .biz, search which is available & suitable.
• Associate with your target region, for example, your target market is Canada, you can use suffix like, co.ca
• Choose a domain that fits with your target market, after all they have to associate it with service or products you’re going to offer
• Keep it Short & Simple, easy to remember & type
• Utilize your main keywords, and include them in your domain, this will make them easier to remember & associate
• Avoid confusing words & spellings, as well as words which have different meaning in different region
• Be Unique, don’t copy your competitors name

You can read more about choosing right domain name for your new website here.

October 12th, 2008 | Tags: domain, web design | Category: Web Design | Leave a comment

Yesterday, the Gmail Blog announced Gmail Googgles. It stops you to sending email you later regret, by forcing you to answer five math questions fairly quick late at night on weekends when you may not be thinking best.

Hopefully Mail Goggles will prevent many of you out there from sending messages you wish you hadn’t.

Click here to find more about the same.

October 8th, 2008 | Tags: gmail features | Category: Good to Know | Leave a comment

Why does new email address just created doesn’t receive spam emails? Because spammers or are still not aware of your newly created email address and therefore they just don’t have it. So best way to avoid spam is to make your email address a super secrete.

But your email doesn’t meant to be a super secrete. If no one know your email address, then how you’ll receive emails there?

Now, if you already have a website or blog, and your email id is published over there (or anywhere over internet), then you must be receiving lot of spams in your email box. It is so because, your email address is collected by email harvesters.

Harvesters are web bots which crawl the web looking for email addresses to use for email spam. They find them in the most unsuspecting places, including in website, blog or from other community sites & portals. They also hunt for email addresses over chain emails.

But if you can’t give your email id on your website, then how does your visitors can contact you? There are few methods through which you can protect your email from these harvesters, and yet provide your website or blog visitors opportunity to reach you.

One of such technique is to use java script protected email id, we call it unspmable email link, which protects your email id from spam bots at the same time reveal it to your visitors. So they can just click on it & send you an email.

<SCRIPT TYPE=”text/javascript”>
<!–
// protected email script by Joe Maller
// JavaScripts available at http://www.joemaller.com
// this script is free to use and distribute
// but please credit me and/or link to my site

emailE=(’name@’ + ‘domain.com’)
document.write(’<A href=”mailto:’ + emailE + ‘”>’ + emailE + ‘</a>’)

//–>
</script>

Instructions for use:

If you’ve already set up a mailto: link, you should have something that looks like this in your HTML code:

<a href=”mailto:name@domain.com”>name@domain.com</a>

For More information, please click here.

Simply replace that entire tag with the script above, and then change the variables in “emailE.” It won’t show up in Dreamweaver, but when you test it out on the server, the email address will be there… for human eyes only…

If its difficult for you, then you can also use this free online tool to create a small java script for you, you just need to paste it to the place you want to insert your email on your html document.

http://www.mobilefish.com/services/hideemail/hideemail.php

October 7th, 2008 | Tags: protect email on web & blog, un-spamable email | Category: Good to Know, Web Design | Comments (2)